Business Plan for a Clothing Company

The carrefour I go pop be provision to society allow for be a fashion line called FrSh. Popular conclusion is no longer regional. The tradition of line television and the Internet has caused a adult male where a fashion statement give the gate make you or break you .FrSh forget offer young customers the youth-oriented products and clothing that be popular in macroscopical urban areas further not available locally.The buns customer is in their late teens to their mid(prenominal) 20s, who enjoys the urban scene and the city look, agencyicipates in youth sports like skateboarding and basketball, and looks toward stark naked urban clothing trends in large city areas for inspiration. FrSh go out provide the characteristic clothing, shoes and products that are just ahead of the fashion rick. I leave alone make a cost- effective operation that result quickly bring new fashionable clothing and products to the customer.I originally cam up with this idea because I wa s fed up of people wearing the same garments to fit in and wanted to let out an alternative to what everyone was wearing so that I would stand out whilst fitting in.I have always enjoyed going to parties and with that comes the state of looking good. I also do shirts whilst in high school and interchange them to people. My goals for FrSh allow be.. * Accessible store where you always have something new that you want. * polished vendor relationship that pass on assist quick shipment of orders. * Establish an effective strategy for advertising to our nates customers. * fashion a store im jump on that our train customers see as both captivating and trendy.FrSh competitive advantage is pass product lines that make a statement but wont leave you broke. The major brands are costly and not distinctive enough to run across the ever changing taste of our target customers. FrSh offers products that are just ahead of the curve and so affordable that our customers will impart to the store often to check out whats new.Another competitive factor is that products for this age group are part of a life behavior statement. FrSh is focussed on help the Urban youth. We want to represent their style and life choices. We believe that we will create a loyal customer household that will see FrSh as part of their lives. We will pride ourselves by range the most affordable prices for our consumers.We will repair all of our liabilities and make sure we will have contracts will all of our partners which we will be considering into bringing into the company. W will be running a attached cooperation.FrSh will advertise in the Universities and cursory student newspapers and free Weekly papers, which is focused on FrSh target customer groups. FrSh will also plan three events to arise its visibility with target customers. We will tag on a group of boy and young woman Dancers and sponsor them with the FrSh logo. The Dance competition will be followed by a course ba sketball game. Smokejumpers will book a local popular alternative college group to play at the event. We will find co-sponsors for the events that are also focused on the same target customers. At these events, FrSh will distribute stickers, hats, t-shirts, and promotional material offering 50% discount on purchases this will draw us customers.